The calendars have simply not been selling. The reason for this is thought to be that in the past the photographers have been students or members of each club, meaning that the pictures were made accessible on Facebook and other social media sites. This allowed students to view the photographs without purchasing the calendar itself.
With this in mind, Cari Davies, the Athletic Union President is trying to make this year’s calendar a success. A professional photographer has volunteered to take and edit the photographs meaning that the pictures will only be available in the calendar. Potential sponsors will be involved, so a profit will be made from all calendar sales.
The calendar has been running for several years now and has supported various charities including Cancer Research. It has always generated a lot of enthusiasm from the AU clubs, as Cari said: “It is a fun way of raising money and awareness for charity.”
All the proceeds made from the calendar usually go to a sport-related charity, decided by the clubs within the AU. Last year the proceeds raised went to Right To Play, an organisation which improves the lives of children around the world through the power of sport and play. The charity for the 2012 edition has not yet been confirmed but will be announced in the next few weeks.
Many of the photographs will be taken of clubs during their training sessions and the final page of the calendar, as tradition dictates, will display a naked picture of this year’s AU President.
The calendar is set to be launched at the end of November. Each calendar will cost £5, which will go to charity.