{"id":15818,"date":"2018-10-25T10:54:28","date_gmt":"2018-10-25T09:54:28","guid":{"rendered":"http:\/\/cardiffstudentmedia.co.uk\/quench\/?p=15818"},"modified":"2018-10-25T10:55:32","modified_gmt":"2018-10-25T09:55:32","slug":"spooky-fun-insensitive-branding","status":"publish","type":"post","link":"https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/","title":{"rendered":"Spooky Fun or Insensitive Branding?"},"content":{"rendered":"<p>By Bethany Griffiths<\/p>\n<p>Halloween has certainly changed a lot since I was a kid. It used to be a minor event that merely served to kick off the festive season \u00d4\u00c7\u00f4 a small party at your neighbour&#8217;s decked out in ASDA&#8217;s finest (and cheapest) Halloween costume. Since then Halloween has become gradually more and more commercialised with adults and kids celebrating alike. The Halloween fun no longer stops when you&#8217;re too old to trick or treat, with various events happening all over the country tailored at an older audience to help you get in the mood of the spooky season.<\/p>\n<p>As soon as the middle of September hits, excitement for the spooky season starts to unravel online. This is usually when companies, especially those located in America where Halloween is most celebrated, start to cash in on our excitement. New products are released every year to compete with the ever-increasing Halloween popularity, ranging from costumes to decorations, and even Halloween themed make up! Despite this, in the past companies have come under fire for making products that actually serve to mock certain beliefs and cultures.<\/p>\n<p>A most recent example is that of the \u00d4\u00c7\u00ffwitch kits&#8217; released by beauty brand Sephora. The kit cost $42 and included tarot cards, sage, and a rose quartz crystal, but was forced to be pulled by the brand after it was heavily criticised by real witches. Unfortunately, this is a trend we are seeing more and more, especially as the Halloween season approaches. Becoming a witch involves years of practice and study, it&#8217;s not something that can just be picked up for a month over the Halloween season. Not to mention the fact that witches often face persecution and bullying for their beliefs anyway \u00d4\u00c7\u00f4 why is it suddenly \u00d4\u00c7\u00ffcool&#8217; for a high end make up brand to jump on the bandwagon for a month and make some quick profit off the backs of a real belief system? What happened to dressing up as a pumpkin for an evening and stuffing your face with sweets?<\/p>\n<p>Halloween is a great holiday. It&#8217;s an excuse to curl up and watch <em>The Nightmare Before Christmas<\/em> and <em>Hocus Pocus<\/em> wearing your favourite fluffy socks, or to dress in your spookiest outfit and chill with your mates. However, it doesn&#8217;t mean that because it&#8217;s a season to celebrate all things spooky brands need to mock and badly try and duplicate a whole believe system for \u00d4\u00c7\u00fffun&#8217;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Bethany Griffiths Halloween has certainly changed a lot since I was a kid. It used to be a minor [&hellip;]<\/p>\n","protected":false},"author":489,"featured_media":15819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[4138,2831,3,3054,701,149,357,1140,4136,96,4140,4137,4139,1233,4135,1874,4141,3153],"class_list":["post-15818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","tag-brand","tag-brands","tag-cardiff","tag-cardiff-student-media","tag-featured","tag-features-2","tag-halloween","tag-magazine","tag-pagan","tag-quench","tag-season","tag-sephora","tag-spooky","tag-university","tag-wicca","tag-wiccan","tag-witch-kit","tag-witches"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spooky Fun or Insensitive Branding? - Quench<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spooky Fun or Insensitive Branding? - Quench\" \/>\n<meta property=\"og:description\" content=\"By Bethany Griffiths Halloween has certainly changed a lot since I was a kid. It used to be a minor [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Quench\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-25T09:54:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-25T09:55:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-content\/uploads\/sites\/3\/2018\/10\/171023-F-EC705-050.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"558\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/features\\\/spooky-fun-insensitive-branding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/features\\\/spooky-fun-insensitive-branding\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Spooky Fun or Insensitive Branding?\",\"datePublished\":\"2018-10-25T09:54:28+00:00\",\"dateModified\":\"2018-10-25T09:55:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/features\\\/spooky-fun-insensitive-branding\\\/\"},\"wordCount\":415,\"publisher\":{\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/features\\\/spooky-fun-insensitive-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/10\\\/171023-F-EC705-050.jpg\",\"keywords\":[\"brand\",\"brands\",\"Cardiff\",\"cardiff student media\",\"featured\",\"features\",\"Halloween\",\"magazine\",\"pagan\",\"Quench\",\"season\",\"sephora\",\"spooky\",\"university\",\"wicca\",\"Wiccan\",\"witch kit\",\"witches\"],\"articleSection\":[\"Features\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/features\\\/spooky-fun-insensitive-branding\\\/\",\"url\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/features\\\/spooky-fun-insensitive-branding\\\/\",\"name\":\"Spooky Fun or Insensitive Branding? - Quench\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/features\\\/spooky-fun-insensitive-branding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/features\\\/spooky-fun-insensitive-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/10\\\/171023-F-EC705-050.jpg\",\"datePublished\":\"2018-10-25T09:54:28+00:00\",\"dateModified\":\"2018-10-25T09:55:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/features\\\/spooky-fun-insensitive-branding\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/features\\\/spooky-fun-insensitive-branding\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/features\\\/spooky-fun-insensitive-branding\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/10\\\/171023-F-EC705-050.jpg\",\"contentUrl\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/10\\\/171023-F-EC705-050.jpg\",\"width\":780,\"height\":558},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/features\\\/spooky-fun-insensitive-branding\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spooky Fun or Insensitive Branding?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/#website\",\"url\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/\",\"name\":\"Quench\",\"description\":\"Cardiff University&#039;s award-winning arts and culture magazine which publishes online articles everyday and five print issues a year.\",\"publisher\":{\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/#organization\",\"name\":\"Quench\",\"url\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/10\\\/Untitled.png\",\"contentUrl\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/10\\\/Untitled.png\",\"width\":1600,\"height\":623,\"caption\":\"Quench\"},\"image\":{\"@id\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/cardiffstudentmedia.co.uk\\\/quench\\\/author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spooky Fun or Insensitive Branding? - Quench","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/","og_locale":"en_US","og_type":"article","og_title":"Spooky Fun or Insensitive Branding? - Quench","og_description":"By Bethany Griffiths Halloween has certainly changed a lot since I was a kid. It used to be a minor [&hellip;]","og_url":"https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/","og_site_name":"Quench","article_published_time":"2018-10-25T09:54:28+00:00","article_modified_time":"2018-10-25T09:55:32+00:00","og_image":[{"width":780,"height":558,"url":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-content\/uploads\/sites\/3\/2018\/10\/171023-F-EC705-050.jpg","type":"image\/jpeg"}],"twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/#article","isPartOf":{"@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/"},"author":{"name":"","@id":""},"headline":"Spooky Fun or Insensitive Branding?","datePublished":"2018-10-25T09:54:28+00:00","dateModified":"2018-10-25T09:55:32+00:00","mainEntityOfPage":{"@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/"},"wordCount":415,"publisher":{"@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/#organization"},"image":{"@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-content\/uploads\/sites\/3\/2018\/10\/171023-F-EC705-050.jpg","keywords":["brand","brands","Cardiff","cardiff student media","featured","features","Halloween","magazine","pagan","Quench","season","sephora","spooky","university","wicca","Wiccan","witch kit","witches"],"articleSection":["Features"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/","url":"https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/","name":"Spooky Fun or Insensitive Branding? - Quench","isPartOf":{"@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/#primaryimage"},"image":{"@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-content\/uploads\/sites\/3\/2018\/10\/171023-F-EC705-050.jpg","datePublished":"2018-10-25T09:54:28+00:00","dateModified":"2018-10-25T09:55:32+00:00","breadcrumb":{"@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/#primaryimage","url":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-content\/uploads\/sites\/3\/2018\/10\/171023-F-EC705-050.jpg","contentUrl":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-content\/uploads\/sites\/3\/2018\/10\/171023-F-EC705-050.jpg","width":780,"height":558},{"@type":"BreadcrumbList","@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/features\/spooky-fun-insensitive-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cardiffstudentmedia.co.uk\/quench\/"},{"@type":"ListItem","position":2,"name":"Spooky Fun or Insensitive Branding?"}]},{"@type":"WebSite","@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/#website","url":"https:\/\/cardiffstudentmedia.co.uk\/quench\/","name":"Quench","description":"Cardiff University&#039;s award-winning arts and culture magazine which publishes online articles everyday and five print issues a year.","publisher":{"@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cardiffstudentmedia.co.uk\/quench\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/#organization","name":"Quench","url":"https:\/\/cardiffstudentmedia.co.uk\/quench\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/#\/schema\/logo\/image\/","url":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-content\/uploads\/sites\/3\/2025\/10\/Untitled.png","contentUrl":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-content\/uploads\/sites\/3\/2025\/10\/Untitled.png","width":1600,"height":623,"caption":"Quench"},"image":{"@id":"https:\/\/cardiffstudentmedia.co.uk\/quench\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"","url":"https:\/\/cardiffstudentmedia.co.uk\/quench\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-json\/wp\/v2\/posts\/15818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-json\/wp\/v2\/users\/489"}],"replies":[{"embeddable":true,"href":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-json\/wp\/v2\/comments?post=15818"}],"version-history":[{"count":1,"href":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-json\/wp\/v2\/posts\/15818\/revisions"}],"predecessor-version":[{"id":15820,"href":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-json\/wp\/v2\/posts\/15818\/revisions\/15820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-json\/wp\/v2\/media\/15819"}],"wp:attachment":[{"href":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-json\/wp\/v2\/media?parent=15818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-json\/wp\/v2\/categories?post=15818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardiffstudentmedia.co.uk\/quench\/wp-json\/wp\/v2\/tags?post=15818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}