{"id":18690,"date":"2019-08-28T20:41:54","date_gmt":"2019-08-28T19:41:54","guid":{"rendered":"http:\/\/cardiffstudentmedia.co.uk\/quench\/?p=18690"},"modified":"2019-08-28T20:41:54","modified_gmt":"2019-08-28T19:41:54","slug":"is-streaming-ruining-the-music-industry-our-writers-on-the-good-the-bad-and-the-ugly-of-music-streaming","status":"publish","type":"post","link":"https:\/\/cardiffstudentmedia.co.uk\/quench\/music\/is-streaming-ruining-the-music-industry-our-writers-on-the-good-the-bad-and-the-ugly-of-music-streaming\/","title":{"rendered":"Is streaming ruining the music industry? Our writers on the good, the bad, and the ugly of music streaming"},"content":{"rendered":"

 <\/p>\n

We live in a world now that places streaming at the centre of music consumption. We look on as
\npassive consumers as the digital and analogue giants that used to be at the centre of the music
\nindustry crumble into pop-culture relics and myths. CDs have all but died now. And while things like
\nvinyl are making a \u00d4\u00c7\u00ffretro’ comeback, tape machines are confined to 80s nostalgia movies like
\nMarvel’s Guardians of the Galaxy or Spielberg’s Ready Player One. Even iTunes, the previous jewel in
\nApple’s digital crown, has officially been killed by the company in favour of streaming services. All
\nthe ways we could claim to own our music, make the artist’s work count as part of our identity have
\nbecome extinct and obsolete in favour of sparing a few coins. Which is one of the ways streaming
\nharms the artist, they lose the connection with the listener that ownership gave. Therefore, music
\nisn’t made with the consumer in mind because it isn’t the music they are consuming.<\/p>\n

So, musicians don’t make any money off of music, spare the tiny royalties Spotify and the like give
\nthem per stream, So where do they make it? To argue that many of these millionaire artists suffer
\nfinancially because of streaming is just silly. An example of that would be Taylor Swift’s boycott of
\nSpotify in 2014 over the lack of royalties she was given for her music. She eventually backed down
\nfrom this in 2017, putting up her entire back catalogue just as Spotify was becoming almost like a
\nmassive advertising force for artist’s shows. No, a lot of artists are still well off because they replaced
\nalbum sales with the never ending tour. A sparse string of live shows used to be a rare occasion
\nwhen your favourite band would finally release an album after a 10 year hiatus or something. Now,
\nartists tour constantly for the money ticket revenues give them. They don’t even have to release
\nnew music nowadays. The Wombats have played Reading and Leeds festival three of the last four
\nyears only releasing one album in that time.<\/p>\n

This is the real sufferer of streaming. It’s the art of music itself. Albums are made as occasional
\npassing thoughts in order to keep on touring as long as possible. Therefore, their quality and
\noriginality are often low. It makes listeners suffer because they have to hear it and makes
\nestablished artists suffer by ruining their discographies. What will likely happen more in the future,
\nas streaming continues to rise, is you’ll get more bands acting like Catfish and the Bottlemen. Three
\nalbums in and honestly, it’s thirty of the same song with a different one word title. The music isn’t
\noffensive, its just standard meat and potatoes indie rock. In an interview with Beats 1 in February of
\nthis year they recognised that “music is consumed differently” but the “one thing that’s solid is the
\nshow”. Therefore, they make playing the best “big shows” their main goal. Because shows make the
\nmoney the show becomes the priority and not the music. The artists suffer as they are no longer
\nmusicians first.<\/p>\n

By Craig Strachan<\/p>\n

\"\"<\/a>
Records and CDs (Credit: Kate Waldock)<\/figcaption><\/figure>\n

The way of consuming music has been changed with improved technology. People used to consume music with LP or CD. After that period, people started to download music file with computer and save music on their mp3 or mobile. However, with this phenomenon, people managed to get an illegal download of music files. It was really easy to download and bring the idea to the people that “music is free, you don’t have to pay for listening”. The ‘Streaming’<\/span>\u252c\u00e1system was a sensational idea to the music industry. It was the combination of music with the internet which gives consumers the right to “borrowing” music instead of “possessing”. Spotify can be the best example of showing how many people have chosen to consume music with streaming<\/span> service. In 2019, Spotify announced that they have more than 200 million users*. Besides that, Apple’s decision on changing focus from iTunes to streaming<\/span> service also shows the music industry system well. <\/span><\/span><\/p>\n

 <\/p>\n

I do agree that streaming<\/span> service is not the best way of consuming music for the artists as it gives a really small portion to the artists which are not enough for the artists’ work. But I think it is much better than an illegal download. If the streaming<\/span> service did not come out, I think there will be a lot of people download music illegally. The streaming<\/span> service indeed has to improve some systems to respect artists’ work. People have brought some ideas to help this situation. For instance, Korea has brought the amount of streaming<\/span> as part of the ranking resource. At the music show programme, singers can be on the ranking with the combination of the number of CDs, number of streaming<\/span>, and sending a voting message with some charge. On the other hand, YouTube can be also an example of a new way of consuming music. It seems like streaming<\/span> service but people do not pay for watching YouTube. So YouTube adds some advertisers on the video so artists can get the profit by that. Subscription is also another way of consuming music. In this way, people are trying to figure out a new way of consuming music with respecting artists. I think with the digital era, streaming<\/span> was an essential solution for avoiding illegal download. Streaming<\/span> service indeed has to improve profit paying for artists but I think streaming<\/span> helped artists a lot. <\/span><\/span><\/p>\n

\u252c\u00e1<\/span><\/span><\/p>\n

* Shotwell, J. (2019) 50 million US consumers paid for streaming<\/span> music last year, RIAA says<\/span> <\/span>https:\/\/haulixdaily.com\/2019\/03\/streaming<\/span>-music-subscribers-2019<\/span><\/a><\/span><\/em><\/p>\n

By Yeon Su Cho<\/p>\n","protected":false},"excerpt":{"rendered":"

  We live in a world now that places streaming at the centre of music consumption. 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