{"id":35137,"date":"2025-02-02T21:14:54","date_gmt":"2025-02-02T21:14:54","guid":{"rendered":"https:\/\/cardiffstudentmedia.co.uk\/quench\/?p=35137"},"modified":"2025-02-02T21:15:00","modified_gmt":"2025-02-02T21:15:00","slug":"the-war-on-ticketmaster-prices-and-venues-are-gigs-becoming-more-inaccessible","status":"publish","type":"post","link":"https:\/\/cardiffstudentmedia.co.uk\/quench\/music\/the-war-on-ticketmaster-prices-and-venues-are-gigs-becoming-more-inaccessible\/","title":{"rendered":"The War on Ticketmaster, Prices and Venues – Are Gigs becoming more inaccessible?"},"content":{"rendered":"\n

Dynamic pricing, outrageous costs and an increasing monopoly: Ticketmaster\u2019s users cry out evermore for the company to relent on the underdog. The past year has seen the promotion of many hit tours: Oasis\u2019 reunion concerts, Swift\u2019s Eras Tour and the emergent Sabrina Carpenter\u2019s Short N\u2019 Sweet shows.<\/p>\n\n\n\n

Alongside the excitement and anticipation amongst fans for these gigs, frustration and disappointment has become a common theme as Ticketmaster outprice fans. Myself included, got caught up in this trope after conducting the usual routine to secure Sabrina Carpenter tickets. I surrendered the family\u2019s technology for the morning and prepared myself for a long wait. This wait time was realised, but the securing of tickets was not, however. Once I reached the front of the queue, all remaining tickets\u2013 the nosebleeds, notably\u2014 were priced at \u00a3250. This was a shocking \u00a3200 price increase from the Carpenter tickets I secured in 2023. Following this, I discovered what \u2018dynamic pricing\u2019 was\u2014 and how it alone has the ability to make live music by big artists inaccessible for the majority.<\/p>\n\n\n\n

Essentially, dynamic pricing constitutes the fluctuation of ticket prices based on the demand i.e. if there are 50,000 people in the queue for an artist, the ticket prices will skyrocket based on their popularity. This can be seen in the ticket sales of many artists in recent years, notably Billie Eilish\u2019s 2025 tour which set basic standing tickets at \u00a3145.<\/p>\n\n\n\n

Not only do these concerns reflect on Ticketmaster but the artists themselves, as fans like myself are left with a bitter taste in their mouths and a new opinion on the musician. While some artists respond to ticket prices in a similar manner to fans\u2014 Oasis, Swift and Coldplay are some of the big names who issued statements in disgrace of the platform\u2014 others remain silent. This brings into question musicians\u2019 complicity with Ticketmaster\u2019s prioritisation of profit.<\/p>\n\n\n\n

While some rising musicians such as Carpenter have seemingly set the principle of unreasonable prices, others appear to be going against their long standing philosophies. The Gallagher brothers\u2019 ticket sales saw soaring prices at \u00a3350 which exceeded initial promotions of prices as set at about \u00a3200 south<\/strong>. This hit home for many long-term fans who saw the band as the voice of the people and a celebration of working class culture. While they immediately responded to the sales stating that they had no involvement with the sale of tickets and announced more gigs to compensate for exasperated fans: the trust between artist and listener was fragmented.<\/p>\n\n\n\n

The actions of the ticketing giant are not only impacting the fans but also artists and concert venues who try to resist. Ticketmaster\u2019s monopoly over the live event market has affected smaller venues, such as Cardiff\u2019s own independent venue The Moon whose doors have closed this November. While the pandemic and rising prices have greatly influenced this closure\u2014 as hinted in their online statement\u2014 the hold of large companies over the music industry has played a role.<\/p>\n\n\n\n

\n\n\n\n

Words by Ruby Collins<\/em><\/strong><\/p>\n\n\n\n

Featured image courtesy of <\/em>appshunter.io<\/a><\/p>\n\n\n\n

via Unsplash<\/a>. No changes have been made to this image. Image license found here<\/a>.<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Dynamic pricing, outrageous costs and an increasing monopoly: Ticketmaster\u2019s users cry out evermore for the company to relent on the 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