Precarious jokes about his name aside (Will Joseph actually Cook?), this London-based musicianÔÇÖs wonderfully mature and unique offering of alternative pop music solidifies his place as most definitely a ÔÇÿone to watchÔÇÖ.

I happened to stumble upon Will Joseph Cook on Spotify, along with many others so it seems. Infectiously good tracks such as ÔÇÿTake Me DancingÔÇÖ and ÔÇÿGirls Like MeÔÇÖ are amassing millions of listeners on the streaming site, the majority of them stateside, the songwriter delightedly reveals in an interview with Music Week. Last March Cook played a set at SXSW in Texas, which generally tends be a good indicator of how well youÔÇÖre doing.

HeÔÇÖs already captured the hearts and imagination of many and so soon in his musical career, as well. And weÔÇÖre not just talking about music lovers, either. His two EPs, which feature the brilliantly heartfelt ÔÇÿMessageÔÇÖ as well as new track, ÔÇÿSweet DreamerÔÇÖ, proved popular amongst the industry bigwigs, scoring him a signing to Atlantic Records and a Track of the Day on Radio 1.

The year 2017 is certainly going to be a big one for Will Joseph Cook. It already looks as though itÔÇÖs off to a good start; thereÔÇÖs talk of a debut album in the New Year and heÔÇÖs been chosen as Sundara KarmaÔÇÖs main support for their nationwide February tour.

The nineteen year old oozes confidence and professionalism, yet within all that there is still something so child-like, carefree and simply enjoyable about it all. There is nothing pretentious or in-your-face about this guy, which is what ultimately makes him so likeable. Will Joseph Cook is my Christmas recommendation to you all, Quench Music readers!

Alannah Williams