By Rowan Davies In the decorative village of Crenshaw, Los Angeles; an indestructible Beyonc├® cascades from a crystal blue Californian sky in the fresh ad campaign for her collaboration with Adidas. It is on a very rare occasion that we as a society are presented with such a singular influential force that has the ability to capture our immediate attention and pause every moment in … Continue reading Ivy Park X Adidas: A Review
By Sarah Harris I am the girl who will end up wearing trainers under my wedding dress. My most coveted item of clothing is my Alexander McQueen X Puma Disc trainers that I got given as a present in 2015. ThatÔÇÖs when my fascination behind collaborations began. Over the last decade, weÔÇÖve seen a huge rise in fashion collaborations, from Versace X H&M in 2011 … Continue reading Stella McCartney X Adidas: A Review
By Meg Burgess ItÔÇÖs no secret that Adidas remains a giant in the sportswear-fashion industry, with the brand holding many iconic models and lines to its name, as well as endless successful collaborations with other fashion brands. So, the internet was excited to discover that the brand would be releasing a collaboration with the fashion icon – Prada. As a brand, Prada are known for … Continue reading Adidas X Prada: A Review
By Rimante Bivainyte Imagine fashion without heels, sexy dresses and elegancy! It sounds like a very strong statement, however, seeing current fashion and its development, sportswear and trainers is seemingly taking over streets and high fashion. Throughout those two years in university I got to know probably all possible student fashion trends including bomber jackets, skinny jeans, tight dresses, leggings, boyfriend jeans and sports trainers. … Continue reading Sportswear and trainers: How do they influence todays fashion?
Adidas Originals x Stella McCartney SS14 After cladding out the GB Team for the London 2012 Olympics, Stella McCartney and Adidas have returned for another, perhaps unconventional collaboration. This time it is not McCartneyÔÇÖs lack of ÔÇÿBritishnessÔÇÖ that has caused up a stir, but her choice of runway. McCartney opted for a less conventional means of showcasing her Adidas collection, using aerial yoga, synchronised swimming, … Continue reading ItÔÇÖs fasercise, baby
