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GlossierÔÇÖs Rebrand: Discussing the Recent Diversification of GlossierÔÇÖs Image Surrounding Their Iconic Brand

Words by Estelle Belton Tchangue It happened overnight; GlossierÔÇÖs dominance filtered through all our feeds. We saw coquettish ads, ÔÇÿno-makeupÔÇÖ makeup, and the infamous Cloud Paint plastered over social media, the brand quickly became a prominent figure in the beauty industry. For many years it was impossible to not see Glossier being promoted by hundreds of influencers and claiming the spot as an aesthetically pleasing … Continue reading GlossierÔÇÖs Rebrand: Discussing the Recent Diversification of GlossierÔÇÖs Image Surrounding Their Iconic Brand

TikTok Fashion Aesthetic’s

Words by Maja Metera TikTok had bad reputation before COVID-19 happened seen as another silly thing that Gen-Z came up with. Well, at this point it became a blend between Instagram and YouTube as it combines aesthetic requirements and editing skills of both platforms. People started using it not only for comedy but also to show off their creativity. This way fashion left shopping hauls … Continue reading TikTok Fashion Aesthetic’s