Words by Alice Moore Picture this: itÔÇÖs 2016, and youÔÇÖre watching your favorite YouTuberÔÇÖs two-part makeup collection tour. TheyÔÇÖve got the newest Urban Decay palettes, the cult fave Nars Sheer Glow foundation in 10 different shades, and a whole drawer dedicated to lip liners. YouÔÇÖre astonished. YouÔÇÖre mesmerised. And most importantly, you need every single thing. This was the birth of the influencer. Slim, tanned … Continue reading The Rise of the Deinfluencer