Corporate Twitter – Hip or Miss?

By Catarina Vicente ThereÔÇÖs no denying social media has become a powerful tool for brands in their marketing and advertising. Nowadays, any company that wants to have a bigger presence owns several social media accounts, in order to advertise their products, attract new clients, and to create an identifiable ÔÇÿpersonaÔÇÖ to further enhance their brand. With the resurgence of this new marketing strategy it was … Continue reading Corporate Twitter – Hip or Miss?

Spooky Fun or Insensitive Branding?

By Bethany Griffiths Halloween has certainly changed a lot since I was a kid. It used to be a minor event that merely served to kick off the festive season ÔÇô a small party at your neighbourÔÇÖs decked out in ASDAÔÇÖs finest (and cheapest) Halloween costume. Since then Halloween has become gradually more and more commercialised with adults and kids celebrating alike. The Halloween fun … Continue reading Spooky Fun or Insensitive Branding?