Corporate Twitter – Hip or Miss?

By Catarina Vicente ThereÔÇÖs no denying social media has become a powerful tool for brands in their marketing and advertising. Nowadays, any company that wants to have a bigger presence owns several social media accounts, in order to advertise their products, attract new clients, and to create an identifiable ÔÇÿpersonaÔÇÖ to further enhance their brand. With the resurgence of this new marketing strategy it was … Continue reading Corporate Twitter – Hip or Miss?

What Next for EA’s Star Wars Saga?

Since EA took over the coveted Star Wars IP, you could say theyÔÇÖve given us a mixed bag. Mobile game Galaxy of Heroes aside, EA have published two revamped Battlefront titles and a singleplayer Souls-like in Jedi: Fallen Order. Of the former, Star Wars: Battlefront I was critically panned and deemed just another EA money grab, whilst its successor only achieved a steady playerbase after … Continue reading What Next for EA’s Star Wars Saga?

The Games Getting Us Through Lockdown

The lockdown over the past few months has led to boredom – long swathes of time where some of us find we’re lacking a substantial activity to sink our teeth into. Video games are a perfect outlet for excitement that many have turned to in order to alleviate the monotony of life stuck inside the house. Here are just a few games that we and … Continue reading The Games Getting Us Through Lockdown