The Fast Fashion Laser-Point: Targeting You

Words by Amy Wild In todayÔÇÖs busy world of rampant consumerism and throw-away-fashion itÔÇÖs hard to make the right decisions about sustainability when buying clothes. It probably wonÔÇÖt surprise you that Generation Z and Millennials are more active than older generations in addressing climate change, income inequity and poverty on and offline. Seventy percent of 16-19-year-olds agree that sustainability is an important factor when purchasing … Continue reading The Fast Fashion Laser-Point: Targeting You

The Rise of ‘Greenwashing’

Words by Chloe Chapman Design by Sian Hopkins The prominent rise of ÔÇÿGreenwashingÔÇÖ in our culture emerges in line with societal pressures for companies to act on the climate emergency. Greenwashing is the concept in which companies promote and advertise intentionally false or misleading information about their sustainability practices or products, in order to try and appear more environmentally friendly and responsive to the climate … Continue reading The Rise of ‘Greenwashing’