I can’t lie, there have been plenty of times I’ve found myself scrolling through Instagram, envious of all the travel photos I see. I find myself wishing that I could be sponsored by some big shot company and sent abroad to experience new cultures and new places to share with my very small following. That’s the beauty of digital marketing; it sparks emotion in an … Continue reading Sunscreen, Selfies, and Sponsorships
The 2023 ‘clean girl’ has been pierced. Make-up influencers are putting down their sad beige palettes, and painting themselves in layers of colour and gel face masks. From aloe-vera, honey, vaseline, to even egg-whites, make-up lovers have been experimenting in an attempt to achieve Pat McGrath’s iconic shiny finish. This collection marks a dramatic semantic shift for what we once thought of as ‘glass skin’, … Continue reading Galliano and McGrath: Weird Girl Couture
Words by Katie Storrie The one thing that excites me most about travelling is that it not only allows you to immerse yourself in new cultures and experiences, but also allows you to connect with people from across the world both online and in person. I have always reached out to travel influencers and social media to gain insight into travel. The online community is … Continue reading How Virtual Communities Inspire Aspiring Travellers
Words by Kristie O’Connor Pretty Little Thing is one of the worldÔÇÖs leading (fast) fashion retailers. But does that make it London Fashion Week (LFW) worthy? Looking back at their show in February, showcasing the new Molly-Mae x PLT collection, the looks are supposedly a stylish and affordable look book to help transition from a winter wardrobe to spring attire. However, the show, with its … Continue reading A Look Back At The Controversial PLT Fashion Show
ÔÇÿThe fastidious woman today must have immaculate underarms if she is to be unembarrassedÔÇÖ reads a 1922 ad in HarperÔÇÖs Bazaar. As sleeves and skirts got shorter, the pockets of the depilatory industry got larger, with a new demographic to target and more people to sell to. Nowadays we donÔÇÖt have to open magazines or drive past billboards to be told to buy, buy, buy; … Continue reading Gen-Z: The Most Influenceable Generation?
An opinion piece by Alex Channing Molly-Mae Hague is a 22-year-old British influencer who gained widespread fame as the runner-up of the fifth series of Love Island in 2019. Since her appearance on the show, Molly-Mae has amassed over 6 million Instagram followers and has gone on to work with fast-fashion giant Pretty Little Thing, reportedly being paid an enormous monthly six figure salary as … Continue reading Molly-Mae: What kind of influence is she really having?
Words by Dominic Bramley-Carr In the fast-paced social media-orientated society that we live in, the way in which we consume fashion has become fickler and more prone to change than ever before. This is perhaps unsurprising, given that much of our fashion inspiration comes from apps like TikTok and Instagram. These platforms are simply designed around the sharing of large amounts of short, easily digestible … Continue reading Will Micro-Trends Ruin The Fashion Industry?
Words by Katherine Mallett & Image by Ellie Hutchings As we continue to endure the delights of a third national lockdown, it has become somewhat necessary to actively seek out something to have a little grumble about. Whether it be the irregular weather changes, the plight of working from home, or the national lack of Little Moons (if you know, you know), there has been … Continue reading Is Being an Influencer Reason to Travel During the Pandemic?
