Words by Estelle Belton Tchangue It happened overnight; GlossierÔÇÖs dominance filtered through all our feeds. We saw coquettish ads, ÔÇÿno-makeupÔÇÖ makeup, and the infamous Cloud Paint plastered over social media, the brand quickly became a prominent figure in the beauty industry. For many years it was impossible to not see Glossier being promoted by hundreds of influencers and claiming the spot as an aesthetically pleasing … Continue reading GlossierÔÇÖs Rebrand: Discussing the Recent Diversification of GlossierÔÇÖs Image Surrounding Their Iconic Brand