Committing to the Bit: Gen ZÔÇÖs Obsession with ÔÇÿUglyÔÇÖ Clothes

If youÔÇÖre like me and you obsessively scroll through the fashion side of TikTok to mentally spend your entire overdraft, youÔÇÖve probably seen the gradual rise of ÔÇÿUgly ChicÔÇÖ outfits. These mismatched, gaudy clothes have caused a rift on the app, dividing viewers opinions and inspiring a new wave of innovation when putting an outfit together. But where did the preference of fun over fashion … Continue reading Committing to the Bit: Gen ZÔÇÖs Obsession with ÔÇÿUglyÔÇÖ Clothes

Where Would You Really Wear That? The Point of Runway Fashion

Words by Bethan Gwynne Have you ever looked at a piece of art in a museum that you really liked and thought ÔÇÿthat piece is nice but totally impractical, it would never fit in my living room!’ No? It would be a bit strange to bring a piece of art into your home that was never intended to sit on the wall of a normal … Continue reading Where Would You Really Wear That? The Point of Runway Fashion

Sustainable Fashion Show Cardiff: A Night Out in Style

Photos by Gergana Aleksieva (@gergana.a.aleksieva.photos). Words by Zoe Price. Sustainability is on its way to being the most important element of the fashion world and Cardiff is already on the map for making its mark within the industry. Holding their second sustainability show (@sustainablefashionshowcardiff), Angels Clothes Rentals (@Angels_ClothesRentals) collaborated with the Cardiff University Sustainable Fashion Society (@cusustainablefashionsoc) to hold a night of revelry and style. … Continue reading Sustainable Fashion Show Cardiff: A Night Out in Style

50s Gowns in Paradise

Words by Amy Wild The psychological thriller Don’t Worry Darling has had its fair share of controversy since it came out in late September last year, from rumours of drama between its star-studded cast to only getting two stars on rotten tomatoes. The film  was directed by Olivia Wilde, who also directed Booksmart and starred in Don’t Worry Darling as Bunny. It follows Alice (Florence … Continue reading 50s Gowns in Paradise

Interview with Bootysale: A Year On

Words and Photos by Laura Schjoett ItÔÇÖs been a whole year since Cardiff graduate Micha opened her fashion re-sell business Bootysale. Situated on the ground floor of the Cardiff StudentÔÇÖs Union, the clothing store has become a staple part of the arcade and is frequented by many students daily. It is hard not to be drawn in by the fabulous clothes, or by Bonnie ÔÇÿthe … Continue reading Interview with Bootysale: A Year On

Image of a phone with the second-hand clothing app Depop being deleted.

Depop Is Getting Deleted: Why It’s No Longer Being Loaded

Words by Rubie Barker For those looking to start shopping more sustainably, Depop has long been a place to turn. With an interface designed for an app, for a long time, it dominated the second-hand clothing market among the younger generations, with a cleaner feel than eBay and far less hassle. But last year it was announced that the company, founded in 2011, would be … Continue reading Depop Is Getting Deleted: Why It’s No Longer Being Loaded

Fashion Wears History: Family Threads

Words by Sophie Revell. Perks of living in a basically all woman house are few and far between. We have three sets of hormones; three sets of strong opinions; and sharing one bathroom with three appearance-conscious, bossy girls must be a trial for my dad who gets ready to leave the house in approximately seven minutes. One upside of these tribulations (at least for myself) … Continue reading Fashion Wears History: Family Threads

LetÔÇÖs Talk About Vivienne: The Top Political Fashion Moments On WestwoodÔÇÖs Runway.

Words By Bethan Gwynne Far from shy about her stance on political and economical matters in the world, Dame Vivienne Westwood has used her creative platform to display her beliefs on these issues through the interpretive media of fashion. Whether it be subtle, or bold statements with eye-catching slogans on t-shirts, Westwood has never been a designer to remain silent on hot topics that may … Continue reading LetÔÇÖs Talk About Vivienne: The Top Political Fashion Moments On WestwoodÔÇÖs Runway.

The Fast Fashion Laser-Point: Targeting You

Words by Amy Wild In todayÔÇÖs busy world of rampant consumerism and throw-away-fashion itÔÇÖs hard to make the right decisions about sustainability when buying clothes. It probably wonÔÇÖt surprise you that Generation Z and Millennials are more active than older generations in addressing climate change, income inequity and poverty on and offline. Seventy percent of 16-19-year-olds agree that sustainability is an important factor when purchasing … Continue reading The Fast Fashion Laser-Point: Targeting You

An interview with Ayo Ojo (@thefashionarchivemag)

Fashion Editors Suraya Kazzuz and Maggie Gannon got the chance to speak with Ayo Ojo, journalism student, YouTuber and editor of the magazine The Fashion Archive to talk about his recent endeavours and his moves within the fashion industry. So, can you introduce yourself to our readers a little bit to let them know how it all started for you in the world of fashion? … Continue reading An interview with Ayo Ojo (@thefashionarchivemag)

Colour Trends: New hair, new era?

In light of Billie EilishÔÇÖs constant hair switch-ups, we asked contributor Annabel Atkins to discuss the power of hair colour and how it can change your whole look. Words by Annabel Atkins From mental health to physical change, a hair transformation has the ability to establish confidence, motivation and satisfaction. Throughout 2021 we saw more hair TikTok trends with the ÔÇÿwolf cutÔÇÖ, pops of colour, … Continue reading Colour Trends: New hair, new era?

The Legacy of Virgil Abloh

The Legacy of Virgil Abloh

Words by Suraya Kazzuz What is the first thing that comes to mind when you hear the name, Louis Vuitton? Perhaps a brown leather handbag or suitcase, or maybe the ever-recognisable LV logo. Louis Vuitton is a two-hundred-year-old fashion house: an institution synonymous with tradition. To be the person that takes on the task to revolutionise such a long-standing brand must have the ability to … Continue reading The Legacy of Virgil Abloh

Unpopular Fashion Opinions

Words by Natalie Wilson Currently gripping the SS 21ÔÇÖ collections of the fashion world are both timeless and timelessly unpopular trends. I am very aware that in the period between submitting this article and its moment of publication, some of my most unpopular fashion opinions will have been forecast as ÔÇÿfashion forwardÔÇÖ in a TikTok. Inevitably, I too will succumb to this pressure of conforming … Continue reading Unpopular Fashion Opinions

Fashion and Feminism ÔÇô whatÔÇÖs next for the industry in the era of #MeToo?

By Alys Hewitt The fashion industry has always been largely at odds with the feminist agenda. After all, what do you expect from an industry founded upon encouraging women to pursue unrealistic ideals of beauty and effectively telling them how to dress and express themselves? As well as this, like most industries, it is one where the agenda is often set by men ÔÇô the … Continue reading Fashion and Feminism ÔÇô whatÔÇÖs next for the industry in the era of #MeToo?

Run-ing The World: A Day in a Runners’ Shoes

  Fashion weeks are an exciting time for any┬áfashionista, and Cardiff fashion week promised to be just that. Although┬ásmaller scale event to the more known London, New York, Paris, Milan fashion weeks, its locality offered something special and unique to those who live and work in Cardiff, showcasing not only major brands and designers but local boutiques and outlets. CFW, could not have been more … Continue reading Run-ing The World: A Day in a Runners’ Shoes